BornHi pioneered TCL’s rise to No.2 in Indian TV brands and No.3 in Indian AC brands on Amazon with the right brand positioning. Working closely with marketplaces to align the right mix, enabled the brand to grow their E-commerce business multifold. The use of behaviour based images on A+ helped us improve the customer experience and the product rankings, leading to enhanced brand visibility. Our keyword targeting using smart PPC strategy helped augment customer acquisition. By BornHi’s vigilant monitoring the brand was able to distinguish itself from its competitors and market effectively.
Challenges:
- Building Global Brand TCL Amazon Brand in India
- Profiling & connecting to relevant set of audience
- Setting up e-commerce brand assets
- Competing against big players in the Consumer Durables category
- Building the sales funnel from scratch
Solutions:
- Built brand store on Amazon & marketplaces
- Built TCL Store India with Individual Product Pages and USPs
- Drew clear brand & product communication
- Integrated Amazon campaigns to increase sales
- Focused campaigns for increasing ROAS
- Drove competition & pulled quality traffic through PT
- Maximized ROI from video & SP inventory with help of desired creatives
