BornHi helped Live-A-Bit to build its 360 degree e-commerce digital footprint on its own website as well as third party marketplaces. D2C e-commerce is a highly cluttered space, which needs video-first content approach in building brand narrative right from awareness, consideration and conversion funnel. We covered hyper-targeting for niche audience, solution-first content and ROAs driven approach to business which established the brand in its health and eco-friendly category.
Challenges:
- Establishing digital presence of the brand
- Creating digital assets & brand trust
- Profiling & connecting to relevant set of audience
- Build self-serve platform visibility & ROI drive audience
- Building up the sales funnel on website
Solutions:
- We created brand awareness to pool relevant audience
- Exposed audience to intriguing brand & product messaging
- Optimized Google for increase intent funnel
- Focused on bundle campaigns for increasing AOV
- Drive competition e-commerce traffic through display ads
- Explored new audience segments to spike monthly sales