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Jiraaf is an alternative investment platform that provides a great mix of asset classes, risk profiles, yields, and tenors. BornHi helped organic traffic increase by 150% in a span of 5 months.


  • Website was very thin with very few web pages
  • Technical Changes to improve Bounce Rate
  • Backlinking Strategy
  • Optimizing Blogs for Google SERPs & Discover
  • Organic Traffic


  • Products, knowledge center and many internal pages were added in the website to make it content rich.
  • Technical Changes in terms of Core Web Vitals were suggested, so that Bounce Rate can be improved.
  • Backlink Strategy had been followed by building backlinks on high authority websites.
  • Blogs were added and also get in Google discover.
  • Organic Signup was increased by 45%


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