Building Instax India’s 360 degree e-commerce sales on digital platforms both for their website and third-party marketplaces. BornHi built the new website design and A+ content for Instax India, and robust performance marketing campaigns across Google, Meta and handled overall digital media buying.
Challenges:
- Dipping website unique traffic
- Stagnant monthly product sales
- Expanding exposure to new relevant audience sets
- Standard communication across product ranges
- Product launch spikes
Solutions:
- Optimized self-served platforms for audience expansion
- Integrated Social & PPC campaigns to increase Top funnel
- Smart communication with celebrity to influence
- Diverted competition & category traffic through display
- Maximized MOM quantity of sales
- Revamp the website for crisp decision making consumer journey