The SIP Hai #FaydeWaliAadat campaign was a 360-degree integrated marketing success. With strategic media integration across TV, social platforms, and a performance marketing push, we generated significant sign-ups and amplified brand visibility. Our targeted approach tapped into millennials' financial goals, driving engagement and creating a more informed and financially aware generation of investors.
Challenges:
- Educate Millennials about the transformative power of SIP (Systematic Investment Planning) in achieving long-term financial goals by masterfully drawing parallels between real-life situations and SIPs. Along with emphasizing the fact that taking small steps now transforms and accumulates into significant milestones in the future. Hence came the thought "SIP hai #FaydeWaliAadat," revolving around the key insight that investing in mutual funds through SIPs is akin to embracing a beneficial habit that provides financial gains.
Objective
- To reach out to Millennial generation that lives in an informative environment, where almost every product actively encourages them to spend more or passively makes them aspire/buy/own more? However, they also have set big goals that they aspire to fulfill. Generation that consistently lives in the mantra of ‘You Only Live Once’ and what they should be doing to not miss out. HSBC Mutual Fund wanted to tap into this consumer who is aspirational experience driven with unique spending habits and yet has financial goals.
Execution : Integrated campaign that was executed across different formats and platforms - Films, Influencer stories, SIP anthem, SIP Stories.