Himalaya, one of the biggest players in the natural wellness category, peaked with its first ever brand campaign. In the campaign, BornHi enhanced advertising efficiency by lowering ACOS and boosted ROAS through effective campaign optimization. Aggressive pricing strategy developed by BornHi allowed Himalaya to become a category leader. In the newly launched supplements category our combination of pricing, content and PPC helped augment category dominance.
Challenges:
Initially, Himalaya partnered with BornHi to strengthen its Amazon marketing strategy. Prior to working with BornHi, the client produced less than 20k monthly unit sales. To boost its order volume per month, BornHi focused on optimizing the client’s Amazon product listings. Our primary objective was to improve client’s daily sessions, page views and monthly sales.
Solutions:
- Integrated Amazon campaigns to increase sales
- Diversified inventory for increasing sales share
- Drove competition & category traffic through display. SP & PT
- Maximized ROI from SP & SB inventory