FlexiLoan - Branding Campaign In
Maharashtra Region
BornHi tackled the challenge of building FlexiLoans' digital presence in Maharashtra by profiling and targeting the right audience. Our solution involved crafting compelling brand messaging and optimizing YouTube campaigns, which led to an influx of hot leads. We further enhanced visibility through regional platforms like DailyHunt and OTT services, driving brand awareness and increasing share of voice.
Challenges:
- Building the brand’s digital presence in the Maharashtra region
- Profiling and connecting with the relevant audience
- Increase direct traffic and share of voice (SOV)
Solutions:
- Generated brand awareness to attract the target audience
- Exposed audience to intriguing brand & product messaging
- Optimized YouTube campaigns to increase the lead flow
- Leveraged regional platforms such as DailyHunt and OTT services to enhance brand visibility
Primary Channels Used : Meta ,Google YT, Google DV360, Daily Hunt