For two years, BornHi has been instrumental in elevating CBRE India's brand, spotlighting their legacy of innovation and leadership in the commercial real estate sector. Through a focused communication strategy across their platforms and website, we transformed CBRE’s unmatched research into compelling stories that resonated with key stakeholders, strengthening their digital presence.
Challenges:
- The website structure and organization were ineffective.
- Thin or low-quality content
- Lack of mobile responsiveness
- Slow website loading speeds
- Lack of on-page optimization
Solutions:
- Improved the website's structure by creating a clear and concise navigation menu.
- Created more high-quality content that is relevant to the target keywords.
- Optimized the website for mobile devices by employing a responsive design and adopting a mobile-first strategy.
- Enhanced the website's page load speed by optimizing images and code by utilizing a content delivery network (CDN).
- Adopted a contextual backlink strategy to boost organic traffic.