altGraaf is an alternative investment platform that provides a great mix of asset classes, risk profiles, yields, and tenors. BornHi achieved a 70% customer retention rate with digital campaigns across platforms like Google & Meta. We increased their revenue by 1000% in a span of 1 year. 70-75% leads attribution were driven through social & digital campaigns built by BornHi.
Challenges:
- Launching a brand in the Alternative Investment sector with zero marketing budget.
- SEM/ Performance budget to drive traffic and KYC registration in a very crowded space of investments
- Lack of Awareness of the Investment category
- Targeted HNIs and UHNIs
- Making first time investors to invest 1 lakhs as first time investment
Solutions:
- Established the brand as Digital Assets
- Marketing approach via AIDA Model
- Funnel Level Approach, focussing on BOFU mainly
- Leveraged on existing partnerships base for expanding Consumer Cohorts, Market Understanding and Content
- Benchmarking to maximise the right kind of leads